Privacy Policy

Burke & Company LLC Privacy Policy Notice

Our Privacy Policy was developed as an extension of our commitment to combine the highest-quality services with the highest level of integrity in dealing with our clients and partners. The Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site and our services. This statement will be continuously assessed against new technologies, business practices and our customers’ needs.

1.         Collection of Personal Information

When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.

2.         Different Types of Information Collected

a.         In General

We do not collect personally identifiable information about you, except when you provide it to us. For example, if you decide to complete a user registration form or survey, you may be asked to provide certain information such as your contact information (name, e-mail address, mailing address, and telephone number), and potential concerns.

When you submit your personally identifiable information on our Web site, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy. If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information.

The information you provide may be used by us to create and deliver to you our newsletters, catalogs or surveys, or other communications containing product information, promotions or information.

We may use the information you provide in aggregate form for internal business purposes, such as generating statistics and developing marketing plans. We will not sell or rent your personally identifiable information to third parties without your consent, except as disclosed in this Privacy Policy

We may collect, store or accumulate certain non-personally identifiable information concerning your use of our Web site, such as information regarding which of our pages are most popular. We may share or transfer such non-personally identifiable information with or to our affiliates, licensees and partners.

b.         E-mail Information

In addition to providing the foregoing information to us, if you choose to correspond with us through e-mail, we may retain the content of your e-mail messages together with your e-mail address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

c.         Web Site Use Information

Similar to other commercial Web sites, our Web site may utilize a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and Web server logs to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site. This information is collected on an aggregate basis.

You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use our Web site, but you may be limited in the use of some of the features. Some of our business partners may also use cookies on our Web site. However, we have no access to, or control over, these cookies and do not accept any responsibility for such use.

In addition, we may use IP addresses to analyze trends, administer our Web site, track traffic patterns, and gather demographic information for aggregate use. Except as otherwise disclosed in this Privacy Policy, we will not use IP addresses in combination with your personally identifiable information without your prior consent.

When you visit our Web site or view one of our e-mails, we may use pixel tags (also called “clear GIFS” or “clear graphics interchange formats”), tracking links and/or similar technology to note some of the pages you visit on our Web site and personalize your experience. We may also use pixel tags to determine what types of e-mail your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.

5.         How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. As a customer, you will be given the opportunity to notify us of your desire not to receive these offers.

We may also retain other companies and individuals to perform functions on our behalf. Examples include data analysis firms and customer support specialists.  Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.

6.         What Are Cookies?

Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. They are small pieces of data that are stored by a user’s Web browser on the user’s hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user’s transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

7.         How Do We Use Information We Collect from Cookies?

We may use Web site browser software tools such as cookies and Web server logs to gather information about our Web site users’ browsing activities in order to constantly improve our Web site and better serve our customers. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve our Web site to better meet the needs of our customers and prospective customers.

Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our Web site as they move from one page to another. Web server logs allow us to count how many people visit our Web site and evaluate our Web site’s visitor capacity. We do not use these technologies to capture your individual e-mail address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.

9.         Sharing Information with Strategic Partners

We may enter into strategic marketing alliances or partnerships with third parties who may be given access to personal information including your name, address, telephone number and e-mail for the purpose of providing you information regarding products and services that we think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to the information.

10.       Choice/Opt Out

You may indicate your desire to change your privacy preference at any time.  Please include your name, address, and/or e-mail address when you contact us, with as much detail as possible regarding the change you wish to make. Contact us via email: info@burke-company.com

Please note that if you provide us with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), we cannot guarantee that your most recent privacy preference will be honored.

11.       Future Business Transactions

As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on our Web site you agree that your data may be transferred to such parties in these circumstances.

12.       Notice of New Services and Changes

Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. As our client, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending us an e-mail request at info@burke-company.com.

16.       Do We Disclose Information to Outside Parties?

We may provide aggregate information about our customers, sales, Web site traffic patterns and related Web site information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy.

17.       What About Legally Compelled Disclosure of Information?

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

18.       What About Other Web Sites Linked to Our Web Site?

We are not responsible for the practices employed by Web sites linked to or from our Web site nor the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.

Please remember that when you use a link to go from our Web site to another Web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other Web site, including Web sites which have a link to our Web site, is subject to that Web site’s own rules and policies. Please read over those rules and policies before proceeding.

19.       Your Consent

By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our Web site to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.  As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personally identifiable information will be based on the privacy policy in effect at the time the information is collected.